Impact of Brand Image and Advertisement on Consumer Buying Behavior Essay Example for Free

Effect of Brand Image and Advertisement on Consumer Buying Behavior Essay Effect of Brand Image and Advertisement on Consumer Buying Behavior Effect of Brand Image and Advertisement on Consumer Buying Behavior Muhammad Ehsan Malik, Muhammad 1 2 Mudasar Ghafoor, 3Hafiz Kashif Iqbal, 4Qasim Ali, 4Hira Hunbal, 4Muhammad Noman and 4Bilal Ahmad 1Institute of Business Administration (IBA), University of the Punjab, Lahore, Pakistan Dean Economics and Management Sciences, University of the Punjab, Lahore, Pakistan 2School of Business, University of Dundee, Scotland, United Kingdom 3School of Business and Economics, University of Management and Technology, Lahore, Pakistan 4Department of Business Administration, University of the Punjab Gujranwala Campus, Pakistan Submitted: Apr 27, 2013; Accepted: Jun 3, 2013; Published: Jun 20, 2013 Abstract: Brand picture and notice assume a significant job to support up any business execution as brand picture is a suggested instrument which can decidedly change people’s purchasing practices and commercial is carrying on as a main thrust for any business as it’s a viable source to pass on your message and remain in customer’s mind. The motivation behind this examination is to analyze the effect of brand picture and commercial on buyer purchasing conduct in the overall population at Gujranwala city. Poll study was utilized to gather the information by utilizing non likelihood helpful testing strategy. An example of 200 surveys was utilized in which 175 reactions were gathered inside the time of one month. Discoveries show that brand picture and notice have solid positive impact and huge relationship with Consumer purchasing conduct. Individuals see the brand picture with uplifting demeanor. Study portrayed that young people in Gujranwala are progressively cognizant about their economic wellbeing so they lean toward marked items and ad influences their Consumer Buying Behavior emphatically. In the remainder of article restrictions of research, suggestions and recommendations for additional exploration likewise included. Watchwords: Brand picture Advertisement Consumer Buying Behavior INTRODUCTION can assemble long haul gainful relations with clients. Individuals in our general public are so cognizant about their any business can emphatically influence the practices of status and they want to utilize marked items to show individuals with respect to mark picture, fulfillment and dependability. off their superficial point of interest. Brand is considered as suggested At present time in worldwide and developing markets gadget through which any business can accomplish the business war isn't just on cost yet client fascination, fascination of individuals and can appreciate the serious edge. dedication and relationship matters a ton. Organizations are so In our neighborhood situation it likewise considered as a significant resource cognizant about their customer’s fulfillment. for any business as it can change peoples’ purchasing Advertisement assumes a critical job for any business to conduct. It can assume a crucial job to grow any business. support up its exhibition chart as it is a ground-breaking technique Brand picture improvement is a drawn out procedure and it to pull in your clients toward your item. In can demonstrate a solid weapon to battle with your rivals. Pakistan ad additionally turning into a main thrust for Customers depend on marked items and generally want to any business since it can drive individuals to change their purchase items with notable brand name. Promoting conduct in regards to your item in positive sense. important techniques and instruments can build up the brand of Advertisement is a predominant and driving weapon in all any item. On the off chance that brand is overseen in powerful manners, a showcasing instruments because of its positive effect on consumers’ business can appreciate most extreme number of clients and purchasing conduct. It’s a viable method to impart Refine nature of items and social

Business Law Business Circumstances

Question: Talk about the Business Law for Business Circumstances. Answer: The issue for this situation is if a legitimate agreement has been made among Chan and David and if Chan was limited by the guarantee to the offer open during the time, David chooses with respect to buying the vehicle. The law gives in these cases that our gathering isn't limited by the vowed to keep the offer if such a guarantee isn't bolstered by any thought. For instance in Dickinson v Dodds (1876), the respondent offered to sell his home. The respondent additionally expressed that the offer can be acknowledged till Friday. However, on Thursday, the offer made by an outsider was acknowledged by the litigant. From there on, the litigant requested that a companion educate the petitioner that the offer is not, at this point accessible. In any case, on hearing it, the inquirer attempted to acknowledge the proposal on Friday morning. Later on the petitioner acquired activity the court for the particular execution of the agreement. Anyway the court expressed that for this situation the offer was successfully denied. Thus, there was no contractual worker present between the petitioner and the respondent. The court likewise held that the respondent didn't require to keep the offer open. The explanation was that no thought was given by the inquirer consequently of the guarantee. Under these conditions, the situation under the precedent-based law can be portrayed as follows. The gathering causing the proposal to can pull back the equivalent whenever before such an offer was acknowledged or if thought hosts been paid by the other get-together to save the offer open for a specific period. In such cases, no specific type of the disavowal of offer is vital. In this way all that is required in these cases is that the gathering making the offer, ought to pass on here and there, that the offeror had altered his perspective with respect to the offer. Therefore, the offer was not, at this point accessible for the other party to be acknowledged. For instance in Dickinson v Dodds, Dickinson knew about the way that Dodds was not, at this point prepared to offer the house before indicating to acknowledge the offer. For this situation, Chan made a proposal to sell his vehicle for $20,000. In any case, David didn't acknowledge the offer quickly yet needed some an ideal opportunity to thoroughly consider the offer. In spite of the fact that, David chose to acknowledge the offer and sent an email in which he had acknowledged the offer made by Chan yet Chan answers that since he had not gotten notification from David, he had offered the vehicle to Noddy. For this situation, David had not given any thought in kind of the guarantee made by Chan to keep the offer open. Therefore, Chan could have pulled back the proposal whenever before it was acknowledged by David. Thusly, no agreement has been made among Chan and David. The issue for this situation is if the components that are crucial for making a substantial agreement are available and thus, a legitimate agreement has been framed between Cammy Pty Ltd and Tina Turnaround Co (TT) with respect to the gracefully of raspberry mash. The law of agreement necessitates that an offer hosts to be made by one gathering and the equivalent ought to be acknowledged by the gathering to whom the offer was made. In such manner, the gathering making the offer is known as the offeror and the individual to whom the offer has been made is known as the offeree. A specific correspondence can be considered as an offer if such correspondence uncovers the terms on which such gathering is prepared to make an agreement and when the announcement gives an unmistakable sign that it is the aim of the offeror to be limited by these terms if the offeree acknowledges them. An offer must be made to a specific individual however the law gives that an offer can likewise be made to the world everywhere (Carlill v Carbolic Smoke Ball Co., 1892). Likewise, under the law contract a qualification is available between an offer and the solicitations to treat. There are sure exchanges in which a fundamental stages required by which, one gathering welco mes offers from the other party. The stage is known as the encouragement to treat. The law additionally gives in such a case, that the first offer is ended if the other party has made a counteroffer. Along these lines In Hyde v Wrench (1840), an offer was made by the litigant to sell the ranch at a cost of 1,000. In its answer, the offended party offered to buy it at 950. The proprietor declined and thereafter the offended party attempted to acknowledge the first offer and was prepared to buy the ranch at 1,000. Anyway the court expressed that on the grounds that a counteroffer has been made by the offended party, the first offer was not, at this point accessible for acknowledgment. It was ended when the offended party had made a counteroffer. In such a circumstance, another proposal on comparable footing can be made, however the offeror isn't bound. In any case, minor solicitation for data isn't to be considered as a counteroffer. In this manner in such a case, the first offer can be acknowledged by the other party. For example in Stevenson Jaques Co v McLean (1880), an offer was made by the respondent on Saturday to sell iron at money down cost of 40 shillings. The offer was to stay open till the following Monday. Anyway in answer, the offended parties inquired as to whether they could purchase the merchandise using a credit card yet no answer was given to them. In this way on Monday evening they passed on their acknowledgment of the offer however at that point the iron was recently offered to another gathering. For this situation the court expressed that the answer was just a call for data and accordingly it can't be treated as a counteroffer. Therefore the first offer was as yet accessible to be acknowledged and a coupling contract hosts been made between the gatherings. In the current case additionally, TT had made an offer and it has been acknowledged by Cammy Pty Ltd. In this way, a legitimately enforceable agreement has been made between the two organizations. On the off chance that TT Co decreases to convey the natural product mash, Cammy Pty Ltd can sue them for the break of agreement. 3. The issue for this situation is connected with promissory estoppel. It must be checked whether Lee can depend on the announcement made by Harry's specialist. The realities of this case are like that of Legione v Hateley (1983). For this situation, the gatherings had gone into an agreement with respect to the offer of land. A store was made by the purchasers and the remainder of the sum was expected following one year. In the interim, the land was involved by the purchaser and the house was based on it without illuminating the dealer. It was the goal of the purchaser to fund the buy by sending another property however that equivalent couldn't appear. In like manner they requested an augmentation of time yet were won't. The sellers proposed that the purchaser ought to get a spanning credit. For this reason they required seven days. As indicated by a provision of the agreement, the equalization sum must be paid by 10 August. In any case, on ninth, the purchaser made a proposal to choose 17 August to the specialist. The secretary at the workplace of the specialist expressed that it will be okay however you'll need to get further directions. A nyway on 14 August, the specialist expressed that the agreement has been repealed. While choosing this case, it was expressed by the court after an audit of certain prior cases, that a portrayal, so as to add up to estoppel, ought to be clear. This isn't equivalent to stating that it ought to be express, however it can likewise be clearly gathered from the conduct of the gatherings. For this situation, such a reasonable portrayal has not been made by the secretary. Hence it tends to be said that no guarantee has been made with respect to a further expansion. The explanation was that there was no announcement or direct which would recommend that such an expansion will be permitted. It was not viewed as sensible to depend on such an announcement made by the secretary. For this situation, no affirmation has been given that the purchasers won't demand their lawful rights. Under these conditions, the Court thought about that the buyer ought to be permitted to raise the case of help against relinquishment so as to forestall a foul play because of the way that house has b een based on the land. In the current case additionally, a comparative articulation has been made by the specialist of Harry. Thusly the situation being what it is, it won't be sensible for Lee to sensibly depend on such an announcement. Therefore, it very well may be said that Harry's legitimate right isn't relinquished by the announcement made by the specialist. In this way Lee can't sue Harry for break of agreement and the portrayal made by Harry's specialist doesn't add up to promissory estoppel. References Carlill v Carbolic Smoke Ball Company [1892] EWCA Civ 1 Dickinson v Dodds (1876) 2 Ch D 463 Legione v Hateley [1983] 57 ALJR 152 Stevenson, Jaques, Co v McLean [1880] 5 QBD 346

A research paper on Penelope Fitzgerald and her book the Gate of

An on Penelope Fitzgerald and her book the Gate of Angels - Research Paper Example Passed on from her folks, Penelope in the end created enthusiasm for writing. In spite of the fact that Penelope distributed her first life story at 58 years old years old (Courtney), she formally began her scholarly vocation at 60 years old years old when she distributed her first novel entitled â€Å"The Golden Child† (Courtney; Harvey-Wood). As an author, Penelope was learned on writing. Having composed and won the Booker Prize with Offshore, she had the option to get an enormous gathering of perusers. As a serious essayist, she figured out how to compose extraordinary books that are independent (Saunders). It was in 1990 when Penelope distributed the book â€Å"The Gate of Angels†. In this novel, Penelope astounded many individuals for knowing things about nuclear material science and issues identified with trial nursing (Barnes). As an author, Penelope was a specialist in utilizing the correct term and expressions while depicting the fundamental characters in the novel as well as when calling attention to the incongruity in a circumstance. As one of Penelope’s best books, the account of â€Å"The Gate of Angels† is about a youthful Cambridge University physicist named Fred Fairly who began to look all starry eyed at nurture Daisy Saunders after a bike mishap. Essentially, the mishap happened when them two were bicycling along a similar street. In this novel, Penelope had the option to gather the cast of the story so that the peruser would obviously know how Fred Fairly and Daisy Saunders associate with one another. The way that Penelope portrayed the previous existences of the two primary characters that made the perusers comprehended the hole among Fred and Daisy. Despite the fact that Penelope has been known as one of the most encouraging author of the times past in England, a portion of her works has been a dependent upon positive analysis (Los Angeles Times b). When contrasted with crafted by different books like the English author Martin Amis or Evelyn Waugh, the books composed by Penelope are frequently

Training and Development Paper Essay Example | Topics and Well Written Essays - 750 words

Preparing and Development Paper - Essay Example This should be possible with legitimate preparing and training framework set up. Following paper manages 3 viewpoints: Importance of preparing and instruction in social insurance: It is of indispensable significance to make mindfulness among masses and it tends to be done through preparing. Significance of estimating capabilities: This assists with getting capacities and prerequisites of individuals. The way toward following and assessing preparing adequacy: This structures a significant advance to comprehend if endeavors are right way. Preparing and Education in Health Care Health care is among the most difficult issues looked by numerous nations today. One of the most compelling economies; the U.S. economy, has had an immense effect in view of rising human services costs related with health care coverage and clinical consideration (â€Å"Health care†, 2011). As a result of expanding uses on human services, it has gotten fundamental to address this issue. Significance of prep aring and training in human services: Let us comprehend the significance of medicinal services from an essential perspective. Each time that a child goes into his home subsequent to playing, how often does he contact food things simply in the wake of washing his hands clean? The appropriate response is ‘almost never’, until his folks yell at him. Point to take from this is mentally we as a whole disregard dealing with our wellbeing except if something antagonistic transpires. Ignored social insurance can be lethal now and again! For a similar explanation, preparing and training is of crucial significance in human services. Preparing fundamentally incorporates bestowing information about specific issues. This is done to improve the ranges of abilities of an individual so as to profit the individual by and by or the association he/she is working with. Preparing and training are likewise the approaches to spread mindfulness and sharpen abilities. We know about a mainstream saying: Health is Wealth. What's more, right it is! On the off chance that we can keep up our wellbeing and remain fit, at exactly that point we can effectively walk towards accomplishing our objective. With fast logical advancement, medicinal services is related with steady presentation of more up to date innovations. For instance, hardly any decades back, it was impractical to quantify glucose level at home. Anyway with the approach of new innovation and better gadgets which were conservative and compact, this estimation got conceivable inside our homes. In this manner, creating mindfulness about the significance of keeping up glucose level inside specific cutoff points and thusly observing it normally got clear. Here emerged the requirement for preparing and instruction here. To advance another basic model, the spot bikes and the treadmills utilized for practices were not accessible long back. Individuals never realized how to monitor calories consumed. With the presentation of these machines, our errands turned out to be simple. Being corpulent or unfit is an indication of awful wellbeing. The utilization of these machines required numerous dieticians/specialists to clarify the significance of wellness and keeping up great wellbeing. Human services comes in numerous features identified with: skin, general tidiness, cleanliness, women’s social insurance, birthing assistance practice, family arranging, nursing, children’s wellbeing, dietary wellbeing, and so forth. (Johnson, 2006). Preparing for every one of these things can be orchestrated in different manners as referenced underneath: 1. Courses. 2. Workshops. 3. Contextual investigation examination and assessment. 4. On-task preparing. 5. Talk arrangement. 6. Gathering ventures. 7. Reviews. 8. Brief timeframe willful assistance with foundations giving human services support, and so forth. Significance of

Where to Meet People When You Have Dating Anxiety

Where to Meet People When You Have Dating Anxiety Social Anxiety Disorder Coping Print Where to Meet People When You Have Dating Anxiety By Arlin Cuncic Arlin Cuncic, MA, is the author of Therapy in Focus: What to Expect from CBT for Social Anxiety Disorder and 7 Weeks to Reduce Anxiety. Learn about our editorial policy Arlin Cuncic Updated on February 16, 2020 Social Anxiety Disorder Overview Symptoms & Diagnosis Causes Treatment Living With In Children The gym can be a good place to meet potential dates. Getty / Blend Images / JGI/Jamie Grill If you live with dating anxiety, you may have trouble knowing how and where to meet people. Traditional spots for meeting partners such as bars or the local supermarket require you to strike up a conversationâ€"a task that can be difficult if you have severe anxiety. If you live with social anxiety disorder (SAD) or are simply chronically shy, chances are that these situations will not showcase your best qualities. Fortunately, there are many ways to meet people that do not require you to display wit or charm on cue. Below are some suggestions on where to meet people if you live with  social anxiety. Friends or Family Enter the dating scene by letting family and friends know that you are looking.?? Those closest to you likely have a good sense of your unique qualities and who might be compatible as a dating partner. Going on a date may feel less nerve-wracking if your potential date is a friend of someone whom you know. Best of allâ€"you wont need to try out any pickup lines, as the family friend date can be arranged through your mutual contact. Your friend or family member can arrange a blind date, or you could go on a double date to make the first encounter less stressful. Managing Relationships When You Have SAD Community Groups Don’t overlook groups to which  you already belong, such as your church or neighborhood association.?? If you have not been very active in attending events organized by these groups in the past, try helping to organize their next event. As you work alongside others in the group, they will become more familiar to you, and you may find yourself more at ease exploring romantic possibilities. How to Make Social Media Work With Social Anxiety Disorder Service Organizations/Volunteering One of the best ways to meet potential romantic partners is to join a service organization or spend time volunteering. Choose an organization with a cause in which you believe, such as protecting the environment or animal rights, and you will meet like-minded people.?? Working together in a group creates a sense of camaraderie that makes it easier to get to know people on a personal level. Educational Settings Whether you are in college or university, or just taking an adult education class, meeting people in a classroom setting has many advantages. Classes usually last for several months, giving you enough time to get to know people. Difficult assignments or upcoming exams also give you an excuse to get together for study sessions or to compare notes. Best of all, being in the same class gives you an automatic topic for conversationâ€"what do you think of the teacher, are you enjoying the class? Having common ground is much easier than starting from scratch. Work If you have a job, meeting someone at work may be the easiest way for you to find a partner. Instead of hiding at your desk during lunch, join your coworkers and make a point of asking about their weekends, their families, and their hobbies. Even if you dont end up finding a romantic match, you might make some new friends along the way. Social Anxiety and Employment Online/Personals Don’t be too quick to discount using online dating services or personal ads. The hard part of meeting people, that is, approaching strangers, is much easier in an online environment.?? People who place personal ads online or in the newspaper are also usually serious about finding romantic partners. Best of all, you have the chance to carefully put together a personal description that reflects your true inner spiritâ€"qualities that are probably not going to shine through during a quick encounter. Sports Even if you have never played sports in your life, they can be a great avenue for meeting people. Joining a beginner sports league such as baseball or volleyball gives you the chance to learn a new skill while also building new relationships.?? In addition, watching how others handle themselves during a gameâ€"whether they show good sportsmanship and offer help and advice to newcomers to the sportâ€"can tell you a lot about how they would conduct themselves in a romantic relationship. Dog Park If you own a dog, take it to a dog park! Look for other owners who are there on their own and strike up a conversation. Having the dogs to talk about will help to break the ice, and knowing that you have at least one thing in common is a good starting point for conversation.?? How Having a Pet Affects Your Stress Levels Hobbies and Clubs If you don’t already have a hobby, think about what interests you. Perhaps you always wanted to join a book club or gardening group. By participating in a hobby with opportunities for social gatherings, the odds of you meeting like-minded people will increase.?? Best of all, if your hobby is a passion, you will find it easier to strike up conversations with people you meet who share your passion. Specialty Stores Browsing in a specialty store gives you the opportunity to meet people with similar interests.?? Take notice of the books that strangers are looking at or the music that they pick up. If you see an opportunity to comment on an item that you likeâ€"take it. Talking with people about things you are passionate about is easier than grasping at conversation topics. A Word From Verywell If you are just  shy or nervous about dating, you probably still push yourself to go on dates and form romantic relationships. On the other hand, if you live with SAD, you may avoid romantic pursuits altogether. Unfortunately, if this behavior is allowed to continue over a long period of time, your  chance of meeting someone and having a satisfying romantic relationship is greatly reduced. Proper diagnosis and treatment including cognitive-behavioral therapy (CBT) and/or medication can help you to overcome the symptoms of SAD. Take the first step toward getting help and you will become more open to meeting new people and excited about the romantic prospects that await you.

Death Of A Salesman Literary Analysis - Free Essay Example

Death of a Salesman Literary Analysis What would someone expect to be the outcome of a man who has given his passionate worship to the goddess of success sold out in the American promise of equality of opportunity for anyone to achieve the highest possible financial and material comfort? Such is the man, an aging father clinging on to the assurance of the reward of customer charming, who Arthur Miller depicts in his play, Death of a Salesman. A look into the character of Willy Loman reveals a disenchanted dreamer with an illusion, routinely vexed by his non-fulfilment, and once when confronted with the utter bankruptcy of his aspirations, cannot stand himself anymore.. While the American Dream lays its groundwork of success on hard work, Willy tailored his version of the dream based on observation of his brothers success. Ben had left for Alaska, a wilderness in Africa where he lucked into a lot of wealth by discovering a diamond mine. Willy concluded that to be successful, a man needed to be charismatic and that a well-liked and personally attractive person is the sole guarantee of business success, a notion that set him up for failure. His dream, to become a great man, profoundly admired and revered by others, is one he holds throughout his life, and choosing the work of a salesman as a means to achieve it, he devotedly focuses on charming his way to success despite the fact that there are other role models in society who have realistically achieved their financial success through hard work. Charley is Willys next door neighbor who runs a successful business with his son Bernard, himself a successful attorney. Even though Willy admirers his success, he is jealous and dismisses him that hes liked, but hes not well liked. Willys sons admiration of Bernard who is headed to the Supreme Court to argue a case is another of Willys objects of frustration. Failing to recognize that charm alone without the knowledge and hard work would not guarantee success, Willy holds on tightly to his job despite working solely on commission, and so strong is his delusion that when he is fired from the job, he turns down a job offer just to retain his pride. Striving to cope with his frustrations, he finds opportunity in his son Biff to further his ambition for success by having him fulfill the dream on his behalf, a move that draws his other son Happy into the ordeal in his quest to attain his fathers attention and approval. A football star in high school with a scholarship to play football in college, Biff greatly appealed to his fathers distorted perception that being liked is the qualification for success, so much that he failed to emphasize the importance of education to his sons, consequently causing Biff to flunk a semester of math without the credits which he wouldnt make it to college. Overlooking Biffs enlightenment, he imposes his inflated ambitions on his sons, aspirations Biff does not wish to pursue and one that Happy only tries to embody just to receive the acknowledgment of his father, who sees no potential in him. In spite of Biff having talent in his athleticism, he finds himself discouraged due to feelings that he is disappointing his father and letting down his expectations. Further increasing the dysfunction in the family, Happy in his bid to attain his fathers favor ends up becoming like his father. He assimilates the faulty perspective of his father concerning the world and success, placing value on wealth and popularity over integrity, dignity, and education, and eventually, he ends up truly unhappy. Linda is Willys loving and devoted wife who is more realistic and sees through her husbands deluded dreams and failures enduringly. Her standing by him throughout the play wins the admiration of his sons who at one time confess to not being able to find a marriageable woman like their mother. This emphasizes the betrayal Biff feels when he catches his father cheating on his mother with another woman. He decides not to attend summer school to secure his math credits which would have enabled him to go to college. He flees from his father, moving to the west where he is not able to keep his jobs at farms as he had developed a tendency to steal. Frustrations mount in Willys family who enters into suicidal attempts. He inhales gas and purposely gets himself into car accidents. Biffs return from the West, though striking a reconciliatory note with his father, exposes the deteriorating flawed character of his father. His short-temper leads any conversation into altercation leaving no model example for his sons, and when he eventually learns that Biff still loves him, he makes the final step of taking his life so that Biff can receive the life insurance money and invest in his future. Arthur Millers portrayal of the struggle Willy goes through in his acceptance of the falsehood of his distorted version of the American dream, and his failure to realize Biffs disinterest in it shows not only the flaws in material wealth illusion but also the important notion that individuals measure success differently. Where one individual finds contentment in career development, the other measure success in wealth and respect. Material wealth is not guaranteed to happiness, and hot pursuit of financial success can lead to destruction.

Shakespeares Play Othello and Tim Blake Nelsons Film O

Throughout the course of time, societies views have been persuaded by contextual influences, yet the core human values have remained unaffected. Through the texts by composers William Shakespeare and Tim Blake nelson and their texts Othello and the late 20th century contemporary film O, the key values of trust, honesty and loyalty are explored with contextual influences being reflected. The values are explored with the use of thematic development of the key issues jealousy and appearance vs reality and the use of dramatic devices in Othello and cinematic techniques in O. Shakespeares accurate representation explored these values in an Elizabethan context where the values of loyalty, honour and fidelity were apparent. In contrast, Tim Blake nelsons film express similar views and attitudes to a more teenage-orientated audience and these values are replaced with modern contextual values such as popular culture, peer pressure and popularity. Jealousy plays a major role in Othello as it is the driving force which leads to the plays events being carried out. The theme of jealousy is prevalent through characterization and the dishonoring of the values of trust and loyalty. The character if Iago is the main who endures jealousy and dishonours trust and loyalty which in the end he uses as a method to lead Othello to his downfall. Iago dishonours Othello’s trust by stating â€Å"My lord, you know I love you† but this contrasts with Iago line â€Å"I follow him to serve my turn upon him†.Show MoreRelatedEssay about Comparing Shakespeares Othello and Nelsons O2076 Words   |  9 PagesWilliam Shakespeare’s Othello Tim Blake Nelson’s â€Å"O† each demonstrate the issues of their respective contexts through the chosen mediums of both composers. Shakespeare’s Othello uses the medium of theatre to present ideas such as jealousy, appearance versus reality and racism through a variet y of literary techniques while also encompassing the conventions of a classic Shakespearean tragedy. These ideas remain universally relevant in Blake Nelson’s modern day adaptation â€Å"O† which parallels the ideasRead MorePerformance Review2177 Words   |  9 PagesPerformance Review The 1995 release of the film ‘Clueless’, based on Jane Austen’s ‘Emma’, saw a new trend emerge in Hollywood. By adapting classic literary texts into modern day ‘Teen Dramas’, the film industry and those working in education may argue that such films allow youngsters an insight into plays and novels written hundreds of years ago. In effect, the work of Shakespeare and others is made accessible to the young, and in a world where reading is now perhapsRead MoreJealousy and Race in Othello 1430 Words   |  6 PagesOthello is one of Shakespeare’s tragedies; originally written as a play and performed to an Elizabethan audience. Othello and many of Shakespeare’s other plays have been performed to various audiences since, and have been adapted into Opera, Ballet, Film and television productions. Othello has survived the centuries to this day and age; and continues to captivate and remain relevant to a modern audience; Othello certainly is a timeless classic work of art. â€Å"The object of tragic imitation is menRead MoreRace in Five Film Versions of Shakespeares Othello Essay example4150 Words   |  17 PagesWilliam Shakespeares Othello is only moderately interested in questions of race and racism. For Shakespeare, Othellos blackness was mainly a plot device. Though the bard did demonstrate concerns about racial and religious prejudice, in Othello and The Merchan t of Venice, his interest in the tragedy of the Moor was principally psychological. For Shakespeare and his contemporary audience, Othello was about jealousy, hatred, and vindictiveness. The play has aged well, as have all Shakespeares plays